Creative Direction & Brand Design-Melbourne
Award-Winning Packaging & Brand Identity.
Hello!
With over two decades in the FMCG sector and a Gold Award at the Australian Packaging Design Awards, I don’t just design labels; I build visual legacies. Whether you are a startup looking for your first identity or an established brand needing a strategic refresh, I provide:
Strategic Packaging: Designs that command attention on the shelf.
Brand Identity: Comprehensive visual storytelling (logos, styleguides, typography).
Digital Presence: Website design and social media strategy that converts.
Strategic, refined design solutions for brands ready to elevate their visual identity and presence.
A multidimensional creative studio, led by intention. Strategic design for brands that value clarity, sophistication and distinction. From branding to packaging and visual systems, I work closely with clients to create design that is both commercially effective and visually refined.
BRANDING & LOGO DESIGN
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![A purple gift box with a green ribbon and bow, with the text "TIE IN A BOW" above and "EXECUTIVE GIFTS VICTORIA" below.]()
TIE IN A BOW
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![A logo with the word 'pixel' in bold red lowercase letters, and the word 'creative' in smaller gray lowercase letters underneath. There are five gray and red square and rectangular shapes arranged around the text.]()
PIXEL CREATIVE
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![Logo featuring a head made of interconnected circles above the text 'illuminate holistic health']()
ILLUMINATE HOLISTIC HEALTH
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![Logo for Sprout Creative Development, with the word 'Sprout' in green letters and a small sprout illustration growing from the 't' in green, and the words 'Creative Development' in smaller green font underneath.]()
SPROUT [ARTS CENTRE]
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![Black and white logo with a coffee cup and Wi-Fi signal, with the words 'Coffee Connect' on the cup.]()
COFFEE CONNECT
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![Logo with a cluster of grapes, a stylized letter 'E', and the word 'PRIMERO' underneath.]()
EL PRIMERO WINE
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![Logo for Simple Choice Cafe featuring a stylized red flame above the text 'simple choice cafe' with a red semi-circular design below.]()
SIMPLE CHOICE CAFE
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![Logo for Visual iPOS with the word 'VISUAL' in red and 'iPOS' in large gray letters]()
IPOS VISUAL
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![Cute cartoon elephant wearing a red hat with a yellow band, holding a green book with yellow and red lettering, sitting on the ground.]()
ELEFEN
DESIGN PORTFOLIO
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![Four small containers of Down 2 Earth dips arranged in a circle with a bronze award badge in the center. The dips are spiced roasted carrot turmeric, Mexican style bean corn salsa, sweet potato and harissa hommus, and Japanese style eggplant miso, each with a green lid and colorful labels.]()
DOWN 2 EARTH - BRANDING & PACKAGING
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![A basket of fresh radishes, green leaves, blue and purple flowers, and containers of cheese dips, with some dips topped with sesame seeds, and a label promoting Heritage Dips with a variety of cheese-based sauces.]()
HERITAGE DIPS - BRANDING & PACKAGING
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![A package of San Marino smallgoods prosciutto cotto ham with a pink label, red and white checkered pattern, and green accents.]()
SAN MARINO - PROSCIUTTO COTTO PACKAGING
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![Grilled corn on the cob wrapped in corn husks on a gray platter, garnished with lime wedges, with Mexican-style beverages and sides on a green table.]()
CHRIS'S DIPS - PHOTOSHOOT DIRECTION
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![Tri-fold recycling brochure showing icons of a trash can, a recycling bin, and a recycling container.]()
AMCOR - RECYCLING Z-FOLD BROCHURE
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![Stacked cans of various seasoning and flavoring products on a black background, including peri peri, herb and garlic, chicken marinade, cajun spice, beef gravy mix, vegetable seasoning, Moroccan spice, BBQ provencale, chicken gravy mix, salt and vinegar sprinkle, lemon pepper, seafood sprinkle, French fries sprinkle, Kentucky style coating, roast chicken sprinkle, and seasoned all sprinkle.]()
TASTY SPICES - PACKAGING REFRESH DESIGN
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![Container of chicken salt seasoning with a red lid and label showing fries and herbs, labeled 'Nice N Tasty'.]()
TASTY SPICES [COSTCO] - DESIGN & PACKAGING
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![Display booth for Chris' Food Culture featuring images of fresh tomatoes, a bowl of bread, jars of preserved tomatoes, and a plate of stuffed peppers with accompanying text]()
CHRIS' DIPS - EXHIBITION DESIGN AT MCEC MELBOURNE
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![Display boards with images of food, featuring a seafood dish with shrimp and basil, vine-ripened tomatoes, and jars of preserved vegetables, with the text 'We love to eat, love & share'.]()
CHRIS' DIPS - EXHIBITION DESIGN EXPO
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![A large promotional sign for Chris's Food Culture featuring images of fresh tomatoes, basil, a scoop of ice cream in a bowl, and a jar of sun-dried tomatoes.]()
CHRIS'S DIPS - EXHIBITION DESIGN EXPO
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![Packaged Italian-style cooked ham from San Marino Smallgoods with checkered green and white pattern and label indicating prosciutto cotto]()
SAN MARINO - PROSCIUTTO COTTO PACKAGING DESIGN
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![A bowl of mixed berry mousse topped with crushed pistachios on a black plate, with a container of mixed berry mousse nearby, surrounded by colorful flowers and flower petals on a table.]()
HERITAGE PREMIUM DESSERTS - BRANDING, PACKAGING & PHOTOSHOOT DIRECTION
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![Packaged thinly sliced smoked salmon fish with a label that says Trota Marinato Gold, natural premium fish, 100 grams.]()
BERTOCCHI - GOLD - NATURAL PREMIUM FISH PACKAGING
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![A bottle of Drown Lager beer with a colorful label and gold cap, standing upright against a white background.]()
CROWN LAGER - PACKAGING DESIGN FOR NYE
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![A variety of Japanese dishes including sushi rolls, grilled chicken wings, meat with sauce, and sweet glazed meatballs, along with tea, lime slices, and a container of eggplant and miso dip, arranged on a table.]()
DOWN 2 EARTH - PHOTOSHOOT DIRECTION
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![Colorful box of Tasties Italiano Flextarian Meal Kit with illustrations of pasta, vegetables, and sauce.]()
TASTES BY BERTOCCHI - FLEXITARIAN MEAL KITS / PACKAGING
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![A black plate with fried chicken pieces on a bed of creamy sauce, garnished with herbs, on a wooden board. Nearby are halved passion fruits, a bowl of crushed pistachios, a small bowl of powdered sugar with fried pieces, and a container of Greek-style cheese spread.]()
CHRIS'S GREEK STYLE YOGURT - PHOTOSHOOT DIRECTION
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![A package of Adelaide Hills Camembert soft white cheese from The Cheese Club, featuring a teal background with illustrations of cheese and herbs, and logos from Bertocchi and Northside Fine Foods.]()
BERTOCCHI [THE CHEESE CLUB] - PACKAGING DESIGN
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![Frozen tomato and herb flavored pizza with a red and blue checkered label in the center.]()
SAN MARINO SANSATIONAL - PIZZA LABEL DESIGN
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![A bottle of Blossoni Sparkling Black Tea with jasmine and grapefruit flavor, 300 mL, featuring a floral and citrus illustration on the label.]()
BLOSSOM & CO. - SPARKLING BLACK TEA PACKAGING DESIGN
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![A package of Bertocchi Northside fruit and nut log with fig, walnut, date, and pistachio, 200g, twin pack.]()
BERTOCCHI - FRUTTA E NOCI - BRAND NAME DEVELOPMENT & PACKAGING
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![Two glasses of Passionfruit Bay Breeze cocktail with ice, garnished with mint, surrounded by passionfruits, a bottle of U'Luvka vodka, and a golden spoon on a black reflective surface.]()
U'LUVKA - PRINT DESIGN & ADVERTISING
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![A 600ml bottle of Nutriem Spring Water with a blue cap and label featuring colorful illustrations of countryside, flowers, and hills.]()
NUTRIEM SPRING WATER - PACKAGING DESIGN
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![Colorful party table with striped napkins, pineapple juice pineapple slices with skewers, carrot sticks with dip arranged in a circle, and a box of Corn Relish snack. There are also decorative paper banners with vibrant animal patterns.]()
CHRIS' MINI DIPS - ILLUSTRATION, PACKAGING & PHOTOSHOOT DIRECTION
