From Jerusalem to Williamstown: A Journey of Pixels, Petals, and Purpose.
The Creative Philosophy
"Creativity is the bridge between our daily selves and our soul." — Liza Rose
I believe that art is not just what we make; it is how we heal and how we connect. My career has been defined by two distinct chapters that now flow together.
The Designer’s Eye (1998 – Present)
With a Master of Design from RMIT and over 25 years in the fast-paced FMCG industry, my foundation is built on strategy. I spent decades navigating the world of high-stakes branding and packaging, ultimately winning Gold at the Australian Packaging Design Awards, 2015.
As a mentor to emerging designers, I’ve always believed that great design must do more than look pretty, it must tell a story that lasts. But in 2019, I realised my own story needed a new medium.
The Spiritual Pilgrimage
In search of deeper meaning, I traveled back to my roots in Jerusalem. Walking through the ancient streets and vibrant markets, I found a different kind of "design", one that was organic, fragrant, and grounded in the earth.
I returned to Melbourne with a clear vision: to pair my technical design precision with the raw, ephemeral beauty of nature. I studied at the Melbourne Flower School, and The Rose Buffet was born, a space where botanical art meets strategic brand thinking. Turning my Pain into Power.
My work is inextricably linked to my community. Following my own journey with breast cancer, I launched the Annual Pink Fundraiser. This isn't just an event; it is a legacy project — a collective experience with purpose. PINK Angels is a signature event created to honour, support and connect women through a shared experience of beauty, strength and community.
Blending creativity with cause, PINK represents the heart of what I do, bringing people together for something meaningful.