Creative Direction & Design
Award-Winning Packaging & Brand Identity.
Hello!With over two decades in the FMCG sector and a Gold Award at the Australian Packaging Design Awards, I don’t just design labels; I build visual legacies. Whether you are a startup looking for your first identity or an established brand needing a strategic refresh, I provide:
Strategic Packaging: Designs that command attention on the shelf.
Brand Identity: Comprehensive visual storytelling (logos, styleguides, typography).
Digital Presence: Website design and social media strategy that converts.
Strategic, refined design solutions for brands ready to elevate their visual identity and presence.
A multidimensional creative studio, led by intention.
Strategic design for brands that value clarity, sophistication and distinction.
From branding to packaging and visual systems, I work closely with clients to create design that is both commercially effective and visually refined.
Let’s work together
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Client Reviews
“Working with Liza has been an absolute pleasure. Her creativity, attention to detail, and ability to capture our brand’s vision were beyond impressive. From the initial concept to the final design, she showed professionalism and dedication, ensuring that every aspect of the project exceeded our expectations.
Her designs not only met our needs but also added a unique flair that truly set our brand apart. I highly recommend Liza to anyone seeking top-notch design services. She is an exceptional talent and a true professional."
— Tania Rahmani, Former Head of Quality & Product Development
Tasty Spices Pty. Ltd.“I’ve always admired Liza’s graphic design work. When I purchased my business, I sought her out and was thrilled to discover she had just launched her own company! Without hesitation, I brought her onboard as Spizzico’s graphic designer, and she continues to impress me with her ability to bring my ideas and vision to life.”
— Rebbecca Giannone, General Manager
Spizzico Fine Foods Pty. Ltd.“There’s people who get the job done fast, others who take a lot of time but produce great results... and then there’s Liza. She’s truly a master of her craft producing incredible results in a time frame that only someone with a lot of experience and practice could pull off. She’s creative, has great communication and really listens to what you’re looking for then makes it happen.
I couldn’t be happier with the packaging designs she created for the Bertocchi business and I’ll be coming back to her with any graphic/web design work I need done in the future!”
— Deborah Harrison, Former New Product Development
Bertocchi Smallgoods Pty. Ltd.